That philosophy drives every decision we make within the company from product development,
marketing and customer and dealer service. Rider owned for life means having fun
at work, creating amazing rider driven products that put a smile on your face,
making people feel like they are a part of the Transition family and
finally occasionally poking fun at our industry for taking ourselves
too serious. We want to share why we love making and riding
bikes with the world and we won’t compromise these beliefs.
We believe in honest marketing, genuine concern and
connections with our fellow riders and customers
and creating a company culture and workplace
that any mountain biker would love to be a part of.
– Kevin Menard – Owner Transition Bikes